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A new high-quality business park for Wychavon Town

The proposals at a glance

  • Over 700,000 sq. ft. of high-quality employment floorspace
  • Up to 1,000 jobs across a range of skill levels
  • Minimum 10% net gain in biodiversity through new habitats and enhanced landscaping
  • Designed with sustainability at its core, targeting a BREEAM Excellent rating and an EPC A energy performance certificate
  • Funding towards local infrastructure
  • Natural drainage features such as ponds and swales to help manage rainfall
  • Capped building heights to respect key views
Wider site map for Wychavon Town
Wider site map for Wychavon Town

The wider context

Wychavon Town is a proposed new town to the south east of Worcester, designed to be a dynamic, prosperous and well-connected community. The town is identified as a suitable site for development in the South Worcestershire Development Plan and by 2060 it’s expected to be a fully functioning, low carbon town with around 24,000 residents.

Centred around Worcestershire Parkway railway station, the town will offer local services, a range of job opportunities and homes for all. It will be carefully planned to support everyday life, attract businesses, and foster a thriving local economy.

Hallam Land is a land promoter working collaboratively with the landowners involved in bringing forward Wychavon Town. Our parcel of land is known as ‘Harkaway’. Following an initial consultation exercise with the community in 2023, we are now looking to progress with an application for employment uses.

The wider Harkaway site will deliver new homes, a primary school, and community spaces. We are planning to progress with planning applications for the wider site in the future.

The site

Harkaway sits just south of the Spetchley Estate, near Junction 7 of the M5. It is a well-connected site, being located approximately 1km from Worcestershire Parkway railway station and benefitting from proximity to both major and minor roads.

At the heart of the plans is a commitment to active travel, with new walking and cycling routes designed to make everyday journeys easier and greener. These include direct links between the new town and the eastern edge of Worcester, helping people stay connected and reducing the reliance on cars.

This consultation is in relation to the employment land identified on the site plan below in red. The wider land area (edged in blue) will come forward at a later date and does not form part of this application.

Site red line boundary
Concept masterplan
Key
  • Buildings laid out to respect key views and Public Right of Ways (PRoWs)
  • Substation accessible from Junction 7
  • New roundabout to provide access north and south of Pershore Road
  • Primary street will be able to accommodate heavy goods vehicles
  • Potential future connection to Wychavon Town mixed-use development
  • Retained public rights of way with improved accessibility
  • Existing pedestrian bridge over M5
  • Service yards and parking areas will serve employment buildings
  • Proposed active travel route connecting with existing PRoW to north
  • Improvements to existing active travel route linking with Whittington Road
  • Green corridor proposed along existing PRoW with new tree planting and water attenuation features
  • Vegetation retained and enhanced along M5
  • Planting buffer provided to soften views from future mixed-use development
  • Potential active travel access
  • Potential all-mode access from Pershore Road
  • Primary School indicative location
  • Potential mixed-use Local Centre
  • Indicative residential parcels
  • Potential future employment / indicative outdoor sports provision
  • Central Public Open Space (POS) next to Local Centre
  • Green corridors along existing landscape features and PRoWs
Concept masterplan

Have your say

Online survey

It’s important that we understand the priorities and views of local residents to help shape the final plans when they are submitted to Wychavon District Council this winter. Have your say on the proposals by completing our online survey by Friday 2 January 2026.

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